Facebook IPO: your data just became more valuable

Despite money generated from advertising accounting for 85 per cent of Facebook’s revenues last year, and its net income in 2011 reaching $1billion, the company will have to radically change the way it cashes in on its users’ data to make good on its valuation, says digital agency heads. ... Continue reading this article at http://www.telegraph.co.uk/technology/facebook/9056954/Facebook-IPO-your-data-just-became-more-valuable.html